AT&T \ Don't Let Life Interfere with Basketball

AT&T wanted to use their sponsorship of NCAA Basketball to remind fans of the power of their 4G network.
So during March Madness - a time when basketball comes first, and everything else second - we created a highly immersive campaign to reach this massive audience.

Through various poster and outdoor placements as well as targeted social media,
fans got the message: that with AT&T's 4G network and advanced portfolio of smartphones, they won’t miss one moment of the game.